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Posted November 10, 2002
Why didn't a PR guru make this case?
I am a 10-year veteran of NYC top public relations agencies and found it no less than ironic that it takes an ad guru to point out the value and significant role that marketing public relations should have in marketing strategies. Beyond the title, the book puts forth excellent provable arguments. It gives plenty of examples, maybe a little too many, but the point that advertising lacks crucial credibility and many times serves as entertainment only is loud, clear, and about time. Sheer common sense should send up a BIG RED FLAG for exactly these reasons, not to mention the exorbitant costs of advertising (i.e., art). This book is specific to marketing public relations, not public affairs, corporate communications, investor relations, etc., and is an excellent read and tool to help agency execs communicate their value to clients.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 7, 2002
The Ultimate Positioning guru has done it again
First of all if you call yourself a brand marketer of any kind and have never bought an Al Ries book you should be ashamed of yourself. But I forgive you because it's better late than never. I like this book because it has that in your face repetitive style reminiscent of the legendary ¿Positioning: The battle for your mind¿, which he wrote with Jack Trout. Positioning made me decide to become a brand marketer. The Fall of Advertising and the Rise of PR makes me proud to still call myself a brand marketer. Al has this cunning ability to tell us what we already know, but somehow when he says it then it becomes Gospel. Most advertising and PR professionals know that PR is a better way to launch a product. Mr. Ries simply has the credibility and courage to say it in such a public way. Plus his jargon-free straight talking style makes it easy for anyone to understand. If you consider this book promotion for the Rieses speeches and consulting I won¿t blame you. But you cannot deny the validity of most of their points. Too bad this book wasn¿t around for every person who started a dot com in the late 90¿s and spent millions on advertising just to see the company fail. That¿s not to say that PR can save a company that has a bad product or incompetent management. But at least the burn rates wouldn¿t have been so severe. I have worked in the advertising field and now I work in PR at Ming Diamond Price and some of the strategies that Al Ries addresses in this book are things I have been telling clients for years. Bravo to Al and Laura you did it again!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 23, 2010
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