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The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market

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  • Posted January 20, 2009

    more from this reviewer

    I Also Recommend:

    Nice enough book, but not a panacea

    The inside flap states that "Stocks can be the perfect vehicle for your investment journey-if you know how to pick them". Well, it's the 'picking' part that's the problem for most people. For example: my research for "Stock Fundamentals On Trial: Do Dividend Yield, P/E and PEG Really Work?" demonstrated to me that choosing stocks based on popular fundamental measures was no more effective -- and maybe less so -- than simply investing in an index (and getting out again) in time with overall bull- and bear- trends.<BR/><BR/>The advice on 'finding economic moats' and 'having a margin of safety' is totally sound, of course, but I'm not so sure about 'buying for the long haul'. The problem with the last piece of advice is that it will be a long time before you discover (or admit) that you were wrong. Financial stocks, for example, might previously have been good to hold for the long term, but don't you wish you'd stopped holding them about 18 months ago? Indeed, page 184 of this book positively encourages you to look seriously at 'Banks and Financial Services', which might have been good advice in 2004 providing you got out (stopped holding) by 2007.<BR/><BR/>What I do agree with 100%, as confirmed by my own research, is the book's cautious approach to measures like P/E and PEG. I quote:<BR/><BR/>* Use PEG with caution because fast-growing firms also tend to be riskier.<BR/>* The lowest P/E isn't always the best.<BR/><BR/>Chapter 10 provides a nice description of 'intrinsic value', which is based on 'cash flow' rather than 'price'. And I liked the idea (if not the substance) of having a chapter devoted to each market sector.<BR/><BR/>As for the 'five rules': I found them to be a little disappointing. I mean -- Rule #1 is "Do your homework", and on the surface Rule #5 "Know when to sell" contradicts Rule #4 "Hold for the long haul".<BR/><BR/>It's a nice enough book, but it's not a panacea.<BR/><BR/>Tony Loton, author --<BR/>"Stock Fundamentals On Trial: Do Dividend Yield, P/E and PEG Really Work?"

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  • Anonymous

    Posted June 29, 2004

    Insightful!

    The best investing principles, as clearly reiterated here, are stable and evergreen. As an investor, you'll welcome author Pat Dorsey's unambiguous, straightforward presentation of the always valid wisdom of the markets. This conveniently organized book offers several chapters of general relevance to investors in all markets and industries, including an industry-by-industry examination of the determinants of value. The title is cute, but the content isn't about the title's rules ¿ it is about learning and obeying the basics of stock investing. We recommend the author's long term perspective. Many of the directions he sets for potential investments could still be valid years hence.

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    Posted November 13, 2011

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