- Shopping Bag ( 0 items )
Posted October 25, 2004
James Wynbrandt has penned a well-researched, colorful account of the life and guiding principles of commercial aviation pioneer David Neeleman. The book is written in a clear, straightforward style, and offers insights into what made discount carrier JetBlue an unlikely success. The book appears, however, to reflect Neeleman's artful capacity for generating positive publicity for himself. While this is not exactly a hagiography, once you have read it, you may well envision a halo floating above Neeleman's portrait on the book's jacket. Then again, as Muhammad Ali once said, 'If you can do it, it ain't braggin'.' Certainly, Neeleman's accomplishments rocked the commercial aviation industry, encouraging the major carriers to launch value-based alternatives such as Ted and Song. We recommend this book to professionals seeking useful ideas to help their businesses gain altitude.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 21, 2013
No text was provided for this review.