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The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception

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  • Anonymous

    Posted July 14, 2005

    Psychology and Philosophy of Change

    This book is aimed at business types but it isn't just for management, IMHO. The subtitle is 'Achieving Greater Creativity through Changes in Perception' and I think that this says more than the title itself. The author presents the idea that it isn't enough just to toss an incentive in front of someone to get improved performance you need to change perceptions and change actions. He refers to some of the well known philosphers (such as Heraclites and Francis Bacon) and shows a heap of eye games sketches - the kind that you can look at from one angle and see one thing and then from another angle and see something else. It is all about changing perceptions because to make a change in reality, you have to make a change in perception. Here is a good example he uses. If someone is late all of the time, s/he could improve on punctuality by using a daily planner or putting fewer items on the calendar - but that will work for a short while then the person reverts to the old late behavior. To make the change permanent, the person must reevaluate the way s/he views punctuality. The book is carefully researched book and well indexed.

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  • Anonymous

    Posted September 14, 2005

    A Must Read

    This is a truely captivating book. Well written and full of useful examples it is an easy read. The ideas presented in this book are useful in everyday life. This book examines the need for creativity and innovation for change. You can relate this change to your work or home life.

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