Franchise Times Guide to Selecting, Buying and Owning a Franchise

A 'must read 'for anyone interested in Franchising

Julie Bennett has managed to capture the world of franchising, a subject so broad that it defies most attempts to do so. Franchising is a world of complexities and differences. Who knows what's right from a McDonald's, with it's thousands of franchisees to our Money Mailer, with but a few hundred. How can one be sure? We've been in the franchise business, as franchisee and as advertising agency to franchisors for more than 30 years. We think of ourselves as students of how franchising works. But, after reading Julie Bennett's book we realized just how much we don't know. This book is thorough, lucid and has both feet firmly entrenched in the realities from 'how do you know what's right' to 'Now that you're in it' and every step along the way. This book should be a must read for anyone contemplating a career in a franchise. It should be drummed into every student in every school that teaches franchising. We are glad to be part of the franchising world and wish there was a way to get every colleague to read her book. Bob and Linda Kaplan Money Mailer Franchisees