The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Compelling read

With so many changes in industries, this book has extraordinary relevance. It causes you to think about how you see your business, your customers, your products. At the end of each chapter are questions. These questions alone are worth the read, and consideration.

Innovation manual based on Procter & Gamble¿s initiatives

This book is both intriguing and highly useful. Procter & Gamble CEO A. G. Lafley and business author Ram Charan draw examples from several large, successful organizations ¿ GE, Honeywell, Dupont ¿ but their primary focus is Procter & Gamble (P&G). They explore how P&G changed from a staid giant to an organization driven by innovation ¿ and radically expanded its sales and profits along the way. They are candid about P&G¿s organizational methods and failed innovations, and they show how willing it has become to open up and connect. getAbstract recommends this book to anyone who is interested in innovation on a corporate scale and wants to know how to make it happen.

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