Customer Reviews for

Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

Average Rating 5
( 3 )
Rating Distribution

5 Star

(3)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 review with 5 star rating   See All Ratings
Page 1 of 1
  • Anonymous

    Posted April 1, 2014

    &Heart

    Was this review helpful? Yes  No   Report this review
  • Posted December 28, 2009

    more from this reviewer

    Great book on Marketing to start 2010

    Sometimes, you get some of the best things in life when you are least expecting them. Recently, I met such a happy accident (serendipity, I must say). I was searching someone at Twitter when I noticed a bit familiar name Ali Pervez. I came to know that he is author of Get Your Black Belt in Marketing. I went to his website and couple of other sites and I got intrigued about the provocative and far-out contents of the book. I just finished reading this great treatise on marketing.

    Awesome and Terrific are small and insignificant words while describing the wisdom behind 81 Moves of Get Your Black Belt in Marketing. The entire book is full of common sense wisdom which we conveniently ignore while studying the complex marketing theories.

    Book consists of 81 Moves (or you can say small chapters) and each move revolves around one critical concept for revenue-generating system. When traditional marketing books start and end with words/concepts like Brand Equity, Top of Mind etc, it is very interesting to find that the entire book does not even mention words like Brand Equity and Top of Mind even for a single time. Rather, the focus is on revenue-generating system, networking, information sharing, cultivating relationships with the customers and converting customers into clients. Traditional marketers with humongous marketing budgets and addicted to glamorous world of models, shoots and hype and hoopla of advertising agencies may find this book going against their interests and aptitude but this book is "Holy Grail" for marketers whose aim is to create great streams of revenue with optimum budgets.

    Get Your Black Belt in Marketing talks about Focus (Follow One Course Until Successful), Testimonials, Power of Telephone, Application of Social Media, Referrals, E-newsletters, Databases, Trade Shows, PR, Customer Feedbacks, UVP (Unique Value Proposition), Affiliate Relationships, Godfather Value Propositions and Surprising the Customers etc.

    The entire book has been written in simple words.......sentences are flowing like running water. The grip on the reader is absolutely hypnotic. I would like to share some of the sentences for your pleasure reading.

    * The headline is actually the advertisement of the advertisement.
    * Fail early, fail often--just find out what works as quickly as possible!
    * When the customers' problems become your problems, you make money.
    * If you want to double sales, just double the time you spend with customers.
    * It takes a minimum of seven impressions to get someone to take you seriously.
    * People buy from people they know, like, and trust.
    * Remember, in the court of marketing, you are guilty until you can prove the value of your product to others!
    * Mind-set is always more important than method.

    The book is an invaluable resource for professionals and entrepreneurs. Start 2010 with Get Your Black Belt in Marketing and surprise yourself with the present on New Year of the book that is all-set to become talk of the global town.

    Ashraf Chaudhry
    Pakistan's Premier Sales Trainer & Author of The Craft of Selling "YOURSELF"
    http://www.ashrafchaudhry.com
    ashraf@ashrafchaudhry.com

    Was this review helpful? Yes  No   Report this review
  • Posted October 23, 2009

    more from this reviewer

    I Also Recommend:

    Simple, effective, and very well written.

    "Get Your Black belt in Marketing" tells you how to leverage your marketing. It is simple, effective, and very well written. Keep it on your desk right next to your copy of Guerrilla Marketing. It's that good!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 3 review with 5 star rating   See All Ratings
Page 1 of 1