Good Is Not Enough: And Other Unwritten Rules for Minority Professionals

One of the best!!!!!!

This book is a God sent answer to the corporate equation. I have yet to see any other books that tackle the issues that plague Black Americans ,trying to climb the corporate ladder or government and military.

1 out of 1 people found this review helpful.

A Business Guidebook for Minority Professionals

In corporate America, working your way up the ladder means following a process. Until you understand this process, Keith R. Wyche warns, you might be stuck on the lower rungs. Many minority professionals already understand that "good is not enough" for advancement. As a minority in business today - the minority president of the United States not withstanding - you still must be better at your job than your majority peers to gain the same rewards and recognition. However, even an exemplary performance alone is not enough. To know what else you need, heed Wyche's advice as he explains the importance of public perceptions, personal branding and visibility, networking, mentoring, developing a long-term career plan and identifying potential career killers. His tips are valuable not only to his targeted readers - midmanagement minorities - but also to their majority counterparts. getAbstract recommends his astute counsel to minority professionals and to anyone else who is climbing that ladder toward a "C" title.

1 out of 1 people found this review helpful.

Only read if you are in need of serious professional help!

I was not looking for this book however, it caught my eye and I'm glad I made the purchase. You can apply the information at any level of management. Most of the information is very detailed. The author sites other references to provide a complete picture. I have already started to apply some of the suggestions and it's working for me. I strongly encourage you to purchase this book if you are looking to move up the corporate ladder. By reading this book you can avoid many mistakes.

1 out of 1 people found this review helpful.

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