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Posted October 6, 2009
This is a terrific book for those who have no knowledge of Google, to those who just want to sharpen what they do know. As a senior manager for a full service advertising agency, this book was extremely helpful and provided tips on everything from PR, to blogging, to SEO and AdWords. I was able to confirm much of what I have learned over the years about Google and was able to expand my knowledge as well. My SEO director was just talking to me about Google Base and now I can have an intelligent conversation about how to strategically apply this for our customers.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
I enjoyed the way the book was organized - each chapter dealing with a specific discipline so that you can go back and reference areas you found interesting or skip ahead when something doesn't apply to what you are working on now. I also enjoyed the interviews at the end - but I have to admit that they all started to sound the same after a while and I found myself skipping ahead. I'm sure the author would get a giggle out of how many post-its are hanging off the pages now - this will continue to be a useful resource tool for me going forward as I return again and again to access the helpful links and references.