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Posted November 11, 2008
Great manual on marketing green products and services
Hype won¿t do any longer; when people buy ¿green¿ they want to know they¿re making a real contribution to solving global environmental problems. Although consumers no longer buy the message of unbridled consumption, the goals of marketing and sustainability don¿t have to conflict. John Grant recreates the field of marketing for the new ¿green¿ era with ingenuity and verve. Through varied examples, he analyzes what works and why, and leaves readers with a meaningful set of tools for thinking about their own projects. getAbstract recommends this book as a provocative approach to the future of marketing in a society where sustainability matters.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.