Customer Reviews for

Grown Up Digital: How the Net Generation is Changing Your World

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  • Posted June 24, 2011

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    Highly recommended

    If you are in a profession in which you either work with Millenials or "Net Geners" or are in a business trying to sell to this demographic, then it is very important that you read this book. The most important thing to know is that what makes sense to you, probably doesn't make sense to those younger than you.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 30, 2010

    o brave new world

    I am under 30 and I reject 'NetGen.' Will we go down as the generation that turned Aldous Huxley's dystopian nightmare into reality? The choice is ours.

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  • Posted April 7, 2010

    Grown Up Digital is a must read!

    Do you know someone 11-30 years old??? If you are one of those people, this is a book that sheds light on your group (NetGeners) that those of us not in that group need to see. The world is beginning to evolve around people who are using technology, communicating, collaborating and creating in the ways described in the book. Some of us old folks already knew about some of these things, but a lot is an "aha" moment for us. If you intend to employee these people now or in the future - read the book; if you plan on educating them - read the book; if you plan on collaborating with them - read the book!

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  • Anonymous

    Posted January 20, 2010

    ummm... why is a book about the digital age not available as a digital book (ebook)?

    ummm... why is a book about the digital age not available as a digital book (ebook)?

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  • Posted June 29, 2009

    more from this reviewer

    Thoughtful decoding of the Net Generation

    In 1997, Don Tapscott wrote Growing Up Digital, an extensively researched inquiry into how growing up immersed in digital technology changed a generation. Now, he returns to this question, exploring what has happened as that generation and its technology have matured. Tapscott addresses numerous concerns and delves into accusations commonly voiced about this "New Generation." He generally finds that the insults are without merit. In fact, he is almost a cheerleader for the digital generation (or "Net Gen," as he calls it). The book reads quickly, especially considering that it is based on a $4 million, multiyear research project including nearly 10,000 interviews. Where Tapscott shows his supportive research, he is highly persuasive. When he wanders into personal positions, his reasoning is less compelling. getAbstract suggests his comprehensive report to a wide range of readers: all marketers and futurists, anyone interested in cyber-culture and any human resources professionals who wonder how to integrate Net Gen into the workforce.

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  • Posted May 4, 2009

    more from this reviewer

    Grown Digital: Tapscott's Worship of a Generation

    As I read Don Tapscott's blather about what he calls the Net Generation, I could not shake the fact that this individual literally "worships" everything about the generation of young people who have found themselves entangled in cell phones, computers and who knows what technologically. His "eight norms" about the Net Generation basically describes what everyone would really like to experience. For example, ideal one: Freedom. He states thet "Net Geners want to be able to choose when and where they want to work." Who doesn't? The reality is that most of us often have to make choices and settle for less appealing alternatives. What about his second norm for the Net Geners? He states that Net Geners want to personalize and customize things the way they want them. I imagine if you were to ask any one outside the Net Generation they would want the same. Perhaps the only difference is that Tapscott's Net Geners demand it. I think this use to be called "being self-centered." Then there is Tapscott's boast that the Net Geners' demand for integrity. In the same paragraphs Tapscott describes a generation that sees nothing wrong with downloading music and not paying for it. Is that not stealing? Not according to the Net Generation. No, I do not think Mr. Tapscott accurately paints a picture of this generation who has "grown uo digital." If he had, he would be forced to say they are "just like all of us." If he had done that, then he couldn't sell his books. The bottom line is, Don Tapscott really doesn't present anything we do not already know. Whether you call today's younger generation the "Net Generation" or "Digital Natives" they are still the same as young people a generation ago.

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  • Anonymous

    Posted April 24, 2010

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  • Anonymous

    Posted March 17, 2011

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  • Anonymous

    Posted December 1, 2010

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