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Posted September 24, 2009
I Also Recommend:
Guerrilla Advertising Media Book written pre Internet Explosion
A comfortable read about the basics of Guerrilla Marketing, Jay Levinson's Guerrilla Advertising (1984) is often remarked as the beginnings of guerrilla marketing, and it shows, it lacks of a whole wealth of new media advertising techniques including the most effective, but it does encourage new innovation which is commendable. I read Guerrilla Advertising in hope of running my own advertising campaigns for my company, but although the book is well written it is a little outdated now. I ended up using the advertising agency Advertising Guerrilla and I was very very impressed with how far guerrilla marketing strategies have progressed in the last 25 years.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 7, 2001
buy this book and cut your advertising budget in half (if not more)
Levinson breaks down advertising. The 'why,' to 'whom,' and 'how to do it effectively.' Learn how to save big bucks on air time. Learn how to start from scratch- and write a strategy that will turn your fledgling buissness into a money making machine. Levinson makes it easy, fun to read, and gets you excited about applying what you've learned.This book will pay for itself several times with one stategically placed, well written flyer. Get this book-learn this book- and succeed!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.