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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

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  • Anonymous

    Posted March 3, 2008

    Great Book For Learning About Marketing Research

    I am an instructor at a major university in southern California. I use this book to help me teach practical marketing research. It is concise, well written and complete. My students feel as though they have learned about each topic without being overwhelmed with technical jargon and complicated statistical techniques. I highly recommend this book for those seeking to learn practical knowledge about marketing research.

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