Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

A Good Read!

Consulting is considered one of the most profitable professions, and is one of the last to remain unregulated. As a result, it attracts a variety of firms and people who often exaggerate their capabilities in an effort to gain attention and attract business. Authors Jay Conrad Levinson and Michael W. McLaughlin succumb to the same problem as consultants who promise their clients too much. The 'breakthrough tactics' they advertise on the book¿s front cover never quite materialize and the promise deflates the sound advice they do provide. The first two-thirds of the book addresses 'guerrilla marketing,' a term used to sell other books, but not particularly apt for the familiar tactics here. However, the authors provide a good rundown on some solid, well-accepted components of marketing, such as public relations, advertising, surveys, books, speeches, Web sites and `pro bono¿ work. They teach good management, which can transform and re-energize these tactics. Things pick up a little in the final third of the book as the authors discuss sales techniques, including pricing, dealing with competition and preparing a proposal. We suggest this useful (if not warrior-like) book to beginning marketers and consultants, and to the owners of small consulting firms.

21st Century Marketing for Consultants

Levinson and McLaughlin created an ambitious, useful marketing book for any professional service provider. Unlike other marketing books, this one describes what to do, and how to do it. The section on pricing projects is worth the price of the book. There's no theory here, just practical advice. And this book is tailored for readers at any stage of a consulting career. It's a good read, and you'll refer to it over and over.

Finally

Guerrilla Marketing for Consultants brings consultant marketing into the 21st century. There's details on all aspects of marketing including how to create a powerful web presence, the role of zines and blogs and details on selling, pricing and proposal writing. the authors even tell you when to drop clients. A very complete treatment on the business as it stands today, not the years gone by.

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