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Posted September 6, 2006
Thought It Was On Point
I thought this book was a great book. A great start for someone just starting out in business and someone thats want to get their business to the next level. I learned a few tips I didnt know I should have been doing with my marketing with my business that I learned in this book. So, overall it was a good read. Going to read it again to see if I missed anything the first time I read it. I recommend all business owners to have this book in their book collection!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 26, 2005
Easily Levinson's Worst
I know I'll get flamed by Levinson fans for this, but this is easly the worst entry in the Guerrilla Series. It's obvious that Levinson had no hand in writing this book. His flair for the language of business and marketing is completely invisible in this ham-handed approach to marketing. The text is replete with insights such as this 'Your goal in establishing your brand is to communicate to your target market what your brand stands for when people see it, use it, think of it or refer it.' The author adds other marketing insights like 'a benefit you offer that the competition doesn't is a unique benefit and a competitive advantage.' The text is saturated with such useless platitudes. If you know anything about marketing, you'll find this work laughable. If you don't know anything about marketing, try one of Levinson's own books, like Guerrilla Marketing. You'll learn far more in one chapter than you'll get in this entire faux guerrilla marketing book. It's so unfortunate that Levinson obviously let this one slip by his keen editorial eye. It could have been a great book, not just another regurgitation.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 15, 2005
Good Info but a Little Too Old School
Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a ¿guerilla¿ marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.......... This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted July 28, 2011
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