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Posted September 18, 2000
Overall, this book is full of information, but not for the B-to-B telemarketer. Although focused toward Business-to-Consumer telemarketing, I found many pointers in the 'Developing Effective Script' and 'Overcoming Objection' Chapters for my Business-to-Business telemarketing initiatives. I have skimmed through several chapters and found the content to be uninteresting, obvious, and very elementary, however the information that I gained from some chapters was very valuable. This is a good book for B-to-C businesses, and other telemarketers who need bits and pieces of advise to 'put it all together!'Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.