Habit: The 95% of Behavior Marketers Ignore

An insightful book on habituating loyal customers

If you want to read a new, refreshing marketing book, look no further. Consumer behavior expert Neale Martin has produced an entertaining, informative explanation of how the conscious and subconscious minds work together in the context of sales and marketing. He has put in years of extensive groundwork updating the principles of marketing to reflect new findings in cognitive psychology and neuroscience that say much of the way people act is governed by unconscious habits. In the process of explaining the brain's biological miracle, he also teaches readers why some products fail and what marketers must understand to improve their odds. getAbstract thinks this intellectually invigorating book is a real keeper, especially for marketers who want to learn how each customer's two minds (unconscious and subconscious) work together.

1 out of 1 people found this review helpful.

Cup half full

While the author seems to be on the right track, this book had few examples and illustrations of how to habit should remake marketing. The author needs to take more time completing the idea and flesh it out.

No text was provided for this review.

No text was provided for this review.