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Posted January 10, 2008
Cohesive blueprint to help market products and services
Don¿t bother registering for Marketing 101. Instead, read this book. As part of the solid Harvard Business Essentials series, it serves as a wonderful introduction and overview of marketing in today¿s business environment. It provides all the marketing tools you¿ll need to build your marketing plan, differentiate your product, hammer away at your customers and position your brand. It also touches on pricing, utilizing the Internet and crafting the best media mix for your message. Those already in marketing might not find much new here, although this textbook serves as a cohesive, well-constructed blueprint. The subhead mentions 10 strategies, but the book has far more. We recommend it as an excellent introduction and resource to new managers and to those entering the field of marketing.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 27, 2010
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