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Posted August 28, 2003
Here's A New Marketing Classic !
This is an exciting avenue to renew your marketing skills. I have read a lot of books concerning marketing. I have been in the marketing business over 20 years and this one takes marketing to a 'classic' level and is an easy to read and understand marketing program guide. If you want a marketing book that you will refer to time and time again, get this guide.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted June 24, 2003
Mareketing Must Read
This is a wonderful marketing book and very comprehenisve in dealing with marketing issues facing every managers these days. The foreword was definitely worth reading a few times. The book provides a very logical framework for strategic marketing planning and full of practical ideas. Highly recommended for serious marketing pros.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.