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High Intensity Marketing: A Comprehensive Marketing Companion for CEOs and Marketing Professionals

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  • Anonymous

    Posted August 28, 2003

    Here's A New Marketing Classic !

    This is an exciting avenue to renew your marketing skills. I have read a lot of books concerning marketing. I have been in the marketing business over 20 years and this one takes marketing to a 'classic' level and is an easy to read and understand marketing program guide. If you want a marketing book that you will refer to time and time again, get this guide.

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  • Anonymous

    Posted June 24, 2003

    Mareketing Must Read

    This is a wonderful marketing book and very comprehenisve in dealing with marketing issues facing every managers these days. The foreword was definitely worth reading a few times. The book provides a very logical framework for strategic marketing planning and full of practical ideas. Highly recommended for serious marketing pros.

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