Customer Reviews for

Hot Text: Web Writing that Works

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1
  • Posted January 10, 2010

    Too rudimentary; a letdown

    This book came recommended to me from a respected colleague so I was surprised at how little I got out of it. Had I browsed it in the store rather than ordering on line I would not have bought it.

    Granted, if you're totally new to the concept of how to identify who your website should speak to and how, this is helpful.

    I was looking for something beyond that commonsense, messaging 101 and thus was disappointed.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 16, 2006

    Hot Text, Hot Topic, Hot Book

    What makes a Web surfer stop clicking his mouse long enough to actually read the content on a particular site? More than likely, it's the way in which the content is written. Writing for the Web is different than other types of writing. Our attention spans are short. The screen resolution is fuzzy. The time we can devote to surfing is limited. How, then, do you write material that attracts a browser and keeps him coming back to your site? Jonathan and Lisa Price's Hot Text teaches both the novice and the experienced Web writer how to produce content that will entice users to spend some of their valuable surfing time reading and engaging with your Web site. The Prices have written twenty-four books and hundreds of articles and have consulted for well known and successful corporations such as AOL, Apple, IBM, Kodak, Sprint, and Xerox. They have written professionally for the Internet for the past seven years, and their backgrounds include work in journalism, technical communication, art, television, and radio. Hot Text is a comprehensive look at Web writing. The book is organized logically and efficiently. The authors present the background and theory behind a particular concept and then proceed to offer real-life examples that demonstrate how to apply it. The tone of the book is conversational, straightforward, clear, and concise. The Prices follow the pattern they are attempting to teach, and they inject warmth and humor into their material. Hot Text is not targeted at only the novice or only the professional. It is aimed at anyone who writes or aspires to write effective content for the Web. Hot Text is a teaching tool that hits the mark. You'll learn how to 'Catch the Net Spirit,' 'Write Like a Human Being,' and 'Fine-Tune Your Style for the Genres.' Finally, the Prices give advice on how to break into the business of Web writing. The extensive bibliography will be a great resource for writers. If you write for the Web and would like to learn what works and what doesn't, then Hot Text will be a valuable addition to your library. My copy is already highlighted and dog-eared to within an inch of its life.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews
Page 1 of 1