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Hot Text: Web Writing that Works

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  • Posted January 10, 2010

    Too rudimentary; a letdown

    This book came recommended to me from a respected colleague so I was surprised at how little I got out of it. Had I browsed it in the store rather than ordering on line I would not have bought it.

    Granted, if you're totally new to the concept of how to identify who your website should speak to and how, this is helpful.

    I was looking for something beyond that commonsense, messaging 101 and thus was disappointed.

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  • Anonymous

    Posted February 16, 2006

    Hot Text, Hot Topic, Hot Book

    What makes a Web surfer stop clicking his mouse long enough to actually read the content on a particular site? More than likely, it's the way in which the content is written. Writing for the Web is different than other types of writing. Our attention spans are short. The screen resolution is fuzzy. The time we can devote to surfing is limited. How, then, do you write material that attracts a browser and keeps him coming back to your site? Jonathan and Lisa Price's Hot Text teaches both the novice and the experienced Web writer how to produce content that will entice users to spend some of their valuable surfing time reading and engaging with your Web site. The Prices have written twenty-four books and hundreds of articles and have consulted for well known and successful corporations such as AOL, Apple, IBM, Kodak, Sprint, and Xerox. They have written professionally for the Internet for the past seven years, and their backgrounds include work in journalism, technical communication, art, television, and radio. Hot Text is a comprehensive look at Web writing. The book is organized logically and efficiently. The authors present the background and theory behind a particular concept and then proceed to offer real-life examples that demonstrate how to apply it. The tone of the book is conversational, straightforward, clear, and concise. The Prices follow the pattern they are attempting to teach, and they inject warmth and humor into their material. Hot Text is not targeted at only the novice or only the professional. It is aimed at anyone who writes or aspires to write effective content for the Web. Hot Text is a teaching tool that hits the mark. You'll learn how to 'Catch the Net Spirit,' 'Write Like a Human Being,' and 'Fine-Tune Your Style for the Genres.' Finally, the Prices give advice on how to break into the business of Web writing. The extensive bibliography will be a great resource for writers. If you write for the Web and would like to learn what works and what doesn't, then Hot Text will be a valuable addition to your library. My copy is already highlighted and dog-eared to within an inch of its life.

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