Customer Reviews for

How: Why How We Do Anything Means Everything...in Business (and in Life)

Average Rating 3.5
( 11 )
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Sort by: Showing 1 – 13 of 11 Customer Reviews
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  • Anonymous

    Posted May 28, 2008

    A learned but lively treatise on the need for business ethics

    Dov Seidman respects your intelligence. Instead of ¿10 tips for ethical behavior,¿ he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today¿s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, ¿on glass¿slides, flat as flat can be,¿ your company will be exposed if it cuts ethical corners. Seidman¿s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker¿s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of ¿the wave.¿ This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.

    2 out of 2 people found this review helpful.

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  • Posted May 14, 2012

    Though perhaps not the most groundbreaking book you'll listen to

    Though perhaps not the most groundbreaking book you'll listen to all year, the audio version of How is a worthwhile listen for those interested in taking a different stance on business reading. Don't expect a how-to manual on doing the right thing or being the right kind of leader or worker or decision maker; instead, expect to reconsider a few things you've always taken for granted, and get some interesting stories on human nature -- and varying business cultures -- along the way. It's the kind of business sociology book that can be applied in business as much as in everyday life, and I believe that's what makes it more compelling than a standard how-to (or how-not-to) read, as the case may be. And as an added plus, narration by Scott Brick is spot-on.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 23, 2007

    Outstanding: well-written and insightful!

    The best business-related book I've read in quite a while.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 12, 2007

    In a word.....Rediculous

    This book could not be a bigger waste of time. To even suggest that it is on the same level at The World is Flat is preposterous. What is even more insulting does not practice what he preaches. I know first hand the turn over rate inside his companies walls are the highest in the industry. A better title for the book would have been SCAM.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted April 16, 2013

    Sup

    Im lauren and i like pizza and pie!!!:)

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  • Posted September 23, 2011

    A new lens through which to view our world

    I was left inspired and invigorated, not because I now had a new "five step" approach, but because the book resonated with my inner self. Would not the world be a better place if we just extended trust and were trust worthy! This book is a wonderful expression of hope for all of us. We all need to get our HOW's right.

    0 out of 1 people found this review helpful.

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    Posted December 28, 2013

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    Posted September 9, 2010

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Sort by: Showing 1 – 13 of 11 Customer Reviews
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