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How to Open & Operate a Financially Successful Personal and Executive Coaching Business: With Companion CD-ROM

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  • Posted August 8, 2012

    A Good Book for Building a Foundation

    I found this book to be useful in the way that it gives up and coming coaches a fairly solid foundation with which to begin their coaching business.
    The first sections of this book go over some points to first help a person decide if being a coach is the right choice for them. Since I am already a certified life coach, I have already been through that whole train of thought. I wanted to read this book because while I am a strong coach, the businss part of things always seems to trip me up a bit.
    This book will give you most, if not all of the basics to get started building a foundation for a coaching business. From finding a niche, to planning workspace, even writing a business plan. From there it touches on ow to set fees, dealing with legalities and managing expenses and time wisely.
    This book also gives some insight on finding clients, interacting with them and growing the business from there. I suggest if you haven't studied an actual coaching course, to do that. This book is certainly not informative enough to instruct someone on coaching itself, as it just skims over the process. It does list some coaching schools in the back of the book, and it comes with a CD that has a basic business plan and useful forms for use in your coaching business, which I thought was a nice plus!

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  • Posted June 8, 2012

    The book is a valuable coach for the future coach!

    Think you have what it takes to help people as a personal or executive coach? Want to make a living at it but don’t know what steps to take to get there? Authors Kristie Lorette and Jon Peragine have the answers. In their book, “How to Open and Operate a Financially Successful Personal and Executive Coaching Business”, they take the would-be coach through all of the daunting twists and turns on their way to ‘business owner’. Atlantic Publishing Group’s self-help/how-to catalog is a top-notch, user friendly fountain of knowledge and “How to Open and Operate a Financially Successful Personal and Executive Coaching Business” fits well within this collection. Lorette and Peragine begin by posing questions to the reader such as ‘Is coaching right for you?’, ‘Is there a need you can fill?’, and ‘Why coaching and not some other way of helping people?’ These questions and the information to follow help guide the reader in some thought-provoking, soul-searching contemplation. Once answers are determined, the authors outline the business of coaching and describe various subjects such as: business plans, fee schedules, marketing, finding new customers and getting repeat business out of current customers, and much, much more. In addition to providing a plethora of advice, a CD-ROM is included which contains all the forms found in the book as well as a sample, adaptable business plan. The book is essentially a one-stop-shop for becoming a successful entrepreneur in this fascinating and multifaceted field. “How to Open and Operate a Financially Successful Personal and Executive Coaching Business” is written with the beginner in mind – someone who has had absolutely zero exposure to professional coaching. Further it is written for someone that may have what it takes to become a coach but doesn’t know what exactly the process of ‘coaching’ entails. With vividly clear descriptions and ‘down and dirty’ specifics, Lorette and Peragine literally and-hold you through everything you need to know. Motivating but realistic, they empower you to think about what you could be capable of as a coach but also responsibly prepare you for the realities of being a business owner. The book is a valuable coach for the future coach! Reviewed Vicki Landes, author of “Europe for the Senses – A Photographic Journal”

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