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How to Open a Financially Successful Coffee, Espresso & Tea Shop with Companion CD-ROM

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  • Anonymous

    Posted April 27, 2006

    Good but could have been better

    How to Open a Financially Successful Coffee, Espresso & Tea Shop¿ by Elizabeth Godsmark, Lora Aduser, and Douglas R. Brown is great for beginners looking into possibly opening a coffee shop. The book touches on a lot of information that is generic to any business, but it is a good starting point. It provides basic information on writing a business plan, scouting out a location, buying equipment, hiring a staff and more. I wish the authors would have delved further into the various aspects of writing a business plan. As it is, it simply lists what types of topics should be covered in a business plan and basic information on what the terms mean. There is nothing comprehensive about how to create pro-forma income projections or any of the more intricate parts of the business plan. While parts of the book seemed to just be stating common sense knowledge, the authors did provide a number of helpful websites and resources. They talk in-depth on ordering coffee, but I wish the book would have included more coffee/espresso specific information ¿ such as numerous drink recipes, maybe tips from those that have started their own coffee shop. Things like that would have been useful. The book¿s flow is also a little disappointing. Many times the writing seemed redundant because the topic had already been touched on. For some reason the authors will discuss a subject, such as using a website to enhance your business and then touch on the subject again a few chapters later without adding anything significant to the mix.. All in all, I think the book does provide a good deal of useful information to anyone looking to open a business in the food industry. I just wish it had more meat to it or that the authors would have gone more in-depth on a few key issues.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 19, 2006

    Really helpful

    Organized in a simple to comprehend and use manner, this book is likely to be beneficial to anyone who is thinking about opening a coffee or tea shop. It starts by helping to clarify the all important business plan. Chapters follow a logical sequence which helps someone who is new to the business to fully understand everything that is involved. This book helps the reader prioritize all of the different steps that are needed in order to begin a thriving business. It covers the basics of buying the product, equipments, and how to figure out pricing of the items. CD-ROM is choked full of many different forms which are needed in order to run the business smoothly. The book also completely covers the basics which are needed in any business, including employees, customers, marketing strategies, bookkeeping, and laws and regulations. Easy to read and simple to follow, this book will help anyone who wants to start a coffee or teas shop.

    1 out of 1 people found this review helpful.

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  • Posted June 28, 2012

    Most Highly Recommended for anyone wanting to open a coffee/tea shoppe

    This book is a step by step instruction mannual for anyone that wants to open a coffee/tea shoppe. It has workbook pages on the DVD that will help out the perspective business owner. It also goes through possible pitfalls and how to avoid them. It is a most excellent read.

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  • Anonymous

    Posted April 11, 2006

    Wonderful Place to Start

    While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here ¿ inventory and labor cost control, location assessment, public relations and bookkeeping ¿ but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment ¿ such as grinders, espresso machines and steamers ¿ and a quick ¿cheat sheet¿ on tea types. On the included CD-ROM you will find a sample business plan for ¿Cupa Joe¿, as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.

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  • Anonymous

    Posted July 9, 2004

    The Cd Rom is superb

    The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!! We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...

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  • Anonymous

    Posted December 16, 2008

    No text was provided for this review.

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