- Shopping Bag ( 0 items )
Posted December 18, 2002
The range of the shopping phenomenon is uniquely expounded upon.
The range of the psychological, social and historical perspectives of shopping is presented in a holistic systemized manner. As opposed to the mechanical (how to do it)and/or piece meal approach most books on this subject take. This range is unusual, welcomed and required in treating the shopping experience. As such I believe that as a consumer behaviorist and marketing consultant for more than 30 years, this book will be a classic and is a treasure chest and should be read by all retailing students and their teachers, brand management students and teachers and all those who intend to go into the field of fashion merchandising.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.