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Posted August 28, 2000
An Introduction to Website Promotion and Search Engine Positioning
This book is a very good introduction to Web site promotion. Stanek takes a high level look at how search engines work, how to optimize your site, and how to improve your search engine rankings. Lots of good info on the use of Meta tags, text, hyperlinks, titles, doorway pages and descriptions, and how they impact search engine positioning. He also looks at guides, directories, awards and other promotional techniques. Easy to read and understand. Literally can be completely absorbed in a weekend. Note: because this book is a 'high level' look at several promotional techniques, he doesn't get into the specific differences between search engines, i.e., he doesn't tell you how to optimize your site for Infoseek Vs Altavista. Otherwise, a very good reference.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.