- Shopping Bag ( 0 items )
Posted January 15, 2007
So how effective is 'word of mouth' promotion?
The author provides a chart that graphs how much more 'word of mouth' is effective compared to traditional forms of marketing and advertising. That chart alone is worth the book. But also he explains how people that are not recognized civic leaders, celebrities, or other notables really do exercise a lot of influence over our lives.
0 out of 1 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 27, 2008
No text was provided for this review.