Customer Reviews for

Insanely Simple: The Obsession That Drives Apple's Success

Average Rating 4
( 6 )
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  • Anonymous

    Posted April 27, 2012

    As a long-time Apple fan, I've read Isaacson's biography of Stev

    As a long-time Apple fan, I've read Isaacson's biography of Steve Jobs and now Insanely Simple. I found Segall's book to be right on the mark and incredibly unique in describing HOW Apple works it's magic. Other Apple books focus on events and personalities. This book boils the phenomenal success down to it's essence -- Simplicity. It may sound easy, but as Segall masterfully describes, only an elite few leaders and companies manage to get it right. Instead, most companies play it safe and succumb to complexity.

    Insanely Simple is well-written, informative and fun. This is the best book on Apple I've ever read, and "simply" one of the top business books out there.

    4 out of 5 people found this review helpful.

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  • Anonymous

    Posted April 27, 2012

    I absolutely loved this book - bought it Thursday morning, finis

    I absolutely loved this book - bought it Thursday morning, finished it Thursday night. The thing is, there are thoughts and examples and ideas here that I suspect I'll use forever. Segall has crafted a brilliant, intimate, first-hand look at Jobs and Apple. This is Think Different, not simply as an advertising slogan, but rather as a fundamental model for business evolution. Segall: 1, Isaacson: 0.

    2 out of 2 people found this review helpful.

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  • Posted April 29, 2012

    The person who wrote the 1-star review actually posted the exact

    The person who wrote the 1-star review actually posted the exact same words on Amazon, so apparently he/she is someone with an ax to grind. Some simple research will show that Ken Segall IS the man who created the name iMac, he IS part of that select group who penned the Think Different ads. His association with Steve Jobs, Apple and NeXT is not something he made up as an "opportunist" looking to cash in and "make a quick buck".

    Now that we've established Segall's bona fides, I will join the others in saying that this is a truly good book. It's a marketing book that doesn't lecture, it's a fly-on-the-wall look at interesting times with Jobs, and a satisfying, downright good read. It shouldn't be compared to Isaacson's book because it is not a biography of Steve Jobs - it's a look at how Apple's philosophy and marketing made it so successful and a hope that the reader can parlay some of the ideas into his/her own business success. Kudos to Ken Segall.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 27, 2012

    Loved it. Best Apple book I've read. Insightful and intriguing,

    Loved it. Best Apple book I've read. Insightful and intriguing, all at once.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 26, 2012

    No one should dispute that ‘simplicity’ is one of Ap

    No one should dispute that ‘simplicity’ is one of Apple’s guiding principles, and Segall is certainly entitled to write a book about Apple or any other subject he pleases.

    But readers should be aware that the author greatly exaggerates his involvement with the brand and his contribution to its marketing legacy.

    Frankly, it’s been sad to watch opportunists come out of the woodworks following Jobs’ passing. They shamelessly inflate whatever limited association they had with Apple and attach themselves to the brand in order to make a quick buck and shine their own star.

    Maybe it’s just me, but it would be interesting to hear from the people who were actually behind Apple’s decades-long marketing streak.

    0 out of 5 people found this review helpful.

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  • Anonymous

    Posted February 18, 2015

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