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Posted April 26, 2012
No one should dispute that ‘simplicity’ is one of Ap
No one should dispute that ‘simplicity’ is one of Apple’s guiding principles, and Segall is certainly entitled to write a book about Apple or any other subject he pleases.
But readers should be aware that the author greatly exaggerates his involvement with the brand and his contribution to its marketing legacy.
Frankly, it’s been sad to watch opportunists come out of the woodworks following Jobs’ passing. They shamelessly inflate whatever limited association they had with Apple and attach themselves to the brand in order to make a quick buck and shine their own star.
Maybe it’s just me, but it would be interesting to hear from the people who were actually behind Apple’s decades-long marketing streak.
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