Inside the Magic Kingdom: Seven Keys to Disney's Success

Simple yet powerful ideas

The Walt Disney Company is famous for having an organization that is dedicated to customer service and quality of product. The author of this book has attempted to break down the culture and philosophy of Disney into seven easily understood lessons. Since I have not worked for Disney, I cannot judge how well the author did in his understanding of the Disney organization¿s culture and techniques, however, the seven lessons that he presents certainly make sense for any business environment. I am always amazed at how studies of successful businesses reveal ideas that hardly seem earth shattering because they are so basic and appear to be simple common sense. However, these concepts need to be repeated over and over again. One such idea is to know your customers and keep them the focus of everything that you are doing. But in the business world of today, these common sense ideas seem to get lost in rush to make a business successful, which is odd because these are the very ideas that will make a business succeed. This book was enjoyable to read and the lessons are presented to the reader in a series of entertaining and relaxed stories. After reading this book I felt a renewed commitment to the common sense ideas presented in this book. I recommend this book to anyone in business that would like to renew his or her own commitment to solid business concepts.

1 out of 1 people found this review helpful.

Connellan's work is genius!!!

This book is a terrific, yet simple read. The lessons are practical and tactful. It is great for the success of any type of business. The seven keys are lessons that are applicable to everyday living. It all begins with changing your perception and improving your character. We are all customers and should treat each other as such; what better way than to apply the lesson thought in this book to your everyday walk. I highly recommend it to any and everyone.

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