BN.com Gift Guide
Customer Reviews for

The Invisible Gorilla: How Our Intuitions Deceive Us

Average Rating 4
( 50 )
Rating Distribution

5 Star

(28)

4 Star

(10)

3 Star

(9)

2 Star

(1)

1 Star

(2)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 20 of 50 Customer Reviews
Page 1 of 3
  • Posted April 11, 2010

    I Also Recommend:

    Informative and entertaining

    I have been exposed to the famous psych experiment that gave this book its name several times and continue to be amazed at subjects' failure to see a huge gorilla walk through two teams of ball players. As a result I was immediately attracted to a book written by the psychologists who devised an experiment that was at the same time funny and yet insightful. Anyone who could devise such a clever experiment, I reasoned, can probably write a clever book. I wasn't wrong.

    As the subtitle says, this book is about illusions, the many ways our brains can deceive us. The authors discuss six common illusions, devoting a chapter to each: illusions of attention, memory, confidence, knowledge, cause, and potential. The illusion of attention involves our failure to notice other events in the environment when we are concentrating on one specific thing. The illusion of memory involves the distortion and embellishment that affect our memories, especially for events that have a high emotional impact. The illusion of confidence makes us tend to overrate our own abilities and also to interpret another person's confidence as a sign of ability. The illusion of knowledge involves implicitly believing you know more than you actually do. The illusion of cause refers to our inclination to find causal relationships where none exist and arises from the human inclination to find meaning in patterns, to infer causal relationships from coincidences, and to infer that earlier events cause later ones. Finally, the illusion of potential describes the effects of the widespread belief that the human mind has unlimited potential and that we use only a small part of our capacity. (This last "illusion", while interesting and valid, seemed to me to be a different kind of animal from the other illusions, and not quite to fit in the book.)

    Each illusion is illustrated by relevant examples, some funny and some tragic, including the fear that vaccination causes autism, an incident where a group of police officers seriously beat up a fellow officer because they mistook him for a suspect who they believed had shot another policeman, a false memory of a dinner with actor Patrick Stewart, and, of course, the gorilla experiment. There is some discussion of why these illusions exist, generally an evolutionary explanation. I personally would have liked to see more of the cognitive or brain science behind the illusions, and I am sure the authors would have loved to include it, but they cannot write about what is not yet known, so I will not fault them for the omissions.

    This is not a self-help book that gives the "magic key" to avoiding illusions, and the authors admit that they themselves can fall prey to illusory thinking, but they believe that knowing about the mental traps can help us to identify them in ourselves and others. In the last chapter, like good professors everywhere, the authors test the readers' mastery of the material with a delightful parody of a CEO profile of the sort found in Sunday newspapers or business magazines. The reader is asked to identify the illusions contained in the profile. I know I did better at the end of the book than I would have before I read it. I learned some things and raised my awareness. I believe you will, too, and recommend it to anyone interested in how our minds work and how we might make them work just a bit better.

    9 out of 10 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 10, 2013

    Gorillafirst res

    Its awesome

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 22, 2011

    Not happy

    This is worthless to me because I can' open it !!!!!!

    1 out of 9 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 19, 2014

    Halli

    Sorry im back.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 20, 2014

    Mari

    Its all good

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 7, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 19, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 24, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 1, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 31, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 8, 2013

    No text was provided for this review.

  • Anonymous

    Posted February 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 19, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 15, 2014

    No text was provided for this review.

  • Anonymous

    Posted June 15, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 10, 2013

    No text was provided for this review.

  • Anonymous

    Posted January 10, 2012

    No text was provided for this review.

  • Anonymous

    Posted July 12, 2010

    No text was provided for this review.

  • Anonymous

    Posted January 19, 2014

    No text was provided for this review.

Sort by: Showing 1 – 20 of 50 Customer Reviews
Page 1 of 3