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Posted March 7, 2009
An amazing story of adventure travels all over the world. Looking to establish commercial links for his Fair Trade business, Dean Cycon goes to the most isolated areas on the world, meeting the real producers of his coffee.
I purchased this book because I am interested in Fair Trade, but, to me, this is rather an adventure travel book. Written in a very direct and personal style, relating interesting experiences, be they risky or comic.
Altough I live in Europe, I once ordered a bag on Dean's beans. I was amazed by their strong aroma, even after their overseas journey (sorry for the carbon footprint). After reading the book I can understand why that coffee was so outstanding: Dean Cycon does whatever it takes to buy the best coffee while really caring about the well-being and development of the producers.
Worth reading !
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