Customer Reviews for

Just My Type: A Book about Fonts

Average Rating 3.5
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Most Helpful Favorable Review

4 out of 5 people found this review helpful.

This Fun Book Should be Everyone's "Type"

Per Janet Maslin's rave in the New York Times, JUST MY TYPE deserves to be mentioned in the same breath as Lynne Truss's EATS, SHOOTS & LEAVES -- and for the same word-loving audience, not just (excuse the pun) graphic design types. This is a great, fun, and eye-openin...
Per Janet Maslin's rave in the New York Times, JUST MY TYPE deserves to be mentioned in the same breath as Lynne Truss's EATS, SHOOTS & LEAVES -- and for the same word-loving audience, not just (excuse the pun) graphic design types. This is a great, fun, and eye-opening book for anyone who loves the written word.
I'm someone who generally pays more attention to what words say than how the letters are formed, and yet I found this to be one of the most enjoyable books I've read in years. Might have something to do with the author being from the UK, where clever writing is clearly emphasized and appreciated. For sheer writing quality, and therefore reading pleasure, it was an actual page-turner. To say nothing of the fun of the many witty visual samples (and captions) interspersed throughout.
As I've previously found with works by Malcolm Gladwell & Atul Gawande, Simon Garfield's book brought both reading pleasure and intellectual gratification in its combination of light-touch prose and behind-the-scenes history. It's not exaggerating to say this book has changed my whole perception of the reading experience from both a tactile and an historical point of view. Indeed it changes my visual appreciation of the world OUTSIDE of books in a way that hasn't happened since my sitting through two semesters of The History of Western Art in college! Immersed while on the crosstown bus, I found myself lifting my eyes to examine every awning I passed, wondering what is that font, how old is it, who chose it for this store or billboard, etc. etc.
Treat yourself to appreciating the world in a new way, spotting details you may have never paid attention to before, and enjoying a few chuckles (and even a gasp or two) along the way.

posted by 895622 on September 3, 2011

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Most Helpful Critical Review

1 out of 2 people found this review helpful.

Kritters Ramblings

I may not be the girl who notices the small details or differences in ads or commercials, but I do love how the subtle differences in font can change the way something reads. As a bona-fide reader, I can definitely feel a difference between a more manly font compared t...
I may not be the girl who notices the small details or differences in ads or commercials, but I do love how the subtle differences in font can change the way something reads. As a bona-fide reader, I can definitely feel a difference between a more manly font compared to a more feminine font. From the history of fonts and typography to where a few fonts were specifically created, this book took a humorous and educational approach to teaching the reader what makes a font a font.

At times there was a little too much education for me, but I think even your average reader would love to learn about how the art of typography has evolved, even from the production side. How the computer has completely changed how accessible fonts are? And to the job of a font designer - where is the money?

A book that I am passing onto my sister a graphic designer, craft guru, but also one that I would pass onto my fellow reader. Why is one drawn to a certain font? How does Microsoft dictate what font is default? I think this book answers many questions that the typical reader may have thought from time to time.

posted by KrittersRamblings on September 23, 2011

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  • Anonymous

    Posted October 18, 2011

    Scattered and Dry

    A collection of random thoughts about fonts, loosely tied together and underwhelming

    0 out of 3 people found this review helpful.

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  • Anonymous

    Posted November 8, 2012

    No text was provided for this review.

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