Customer Reviews for

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Average Rating 3
( 7 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 7 Customer Reviews
Page 1 of 1
  • Posted March 23, 2009

    Advertising's emergence in modern America

    The man who set the rules for advertising in postwar America was not an American. He created the style that is the basis for ads to this day. The story is well written and entertaining. Plus, it provides a good look at the fundamentals and philosophy of successful, clear ad writing.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 28, 2011

    more from this reviewer

    Knowing bio of the ad titan David Ogilvy and the compelling history of Knowing bio of the ad titan David Ogilvy and the compelling history of advertising in his era

    Author and adman Kenneth Roman worked for and with David Ogilvy for a quarter century at Ogilvy's groundbreaking ad agency Ogilvy & Mather. Thus, Roman is uniquely placed to understand Ogilvy in the context of his time and achievements. He presents Ogilvy's life and work, and explains what both meant at the time and now. Despite some unevenness in Roman's writing style and information flow, Ogilvy emerges as a singular hero in this saga of eccentricity, perseverance and native genius. getAbstract recommends this fast, insightful book to those who write advertising, those who want to, and those interested in the history of advertising and popular culture.

    Was this review helpful? Yes  No   Report this review
  • Posted November 9, 2009

    more from this reviewer

    Average, seems tired.

    While I rarely discard a book, this book didn't hold my interest enough to continue reading after finish about 70% of the book. I have a feeling that there are probably better written, more interesting accounts of David Ogilvy's life out there. Until I browse around for a better advertising-mogul bio, I'll get my fix from (fictional) Mad Men episodes on AMC.

    Was this review helpful? Yes  No   Report this review
  • Posted September 25, 2009

    more from this reviewer

    I Also Recommend:

    The Ad Book with No Headline

    Unfortunately, this book fell short of my expectations. It does not read well as far as being engaging and drawing the reader into its pages. Given the author's experience and background this was rather a surprise. I had anticipated that someone that had worked with Ogilvy would have had closer insights and more in-depth direct contextual reference down to going through specific scenarios as if Ogilvy himself had written the pages. Also, there were various instances where the author retreated back on his time-line in telling the story repeating facts or instances.

    The most riveting portion came during the moments where the author was directly involved in the events occurring which was the buy-out of the firm by WPP. But this portion proved short-lived and in reality had no connection to Ogilvy given that, based on this book, had little to any say at that juncture in the Company he had founded.

    Alas, I had hoped this would be as close as one could get to an auto-biography for David Ogilvy but in reality this fell well short.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 4, 2010

    No text was provided for this review.

  • Anonymous

    Posted August 23, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 24, 2011

    No text was provided for this review.

Sort by: Showing all of 7 Customer Reviews
Page 1 of 1