Customer Reviews for

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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  • Posted March 23, 2009

    Advertising's emergence in modern America

    The man who set the rules for advertising in postwar America was not an American. He created the style that is the basis for ads to this day. The story is well written and entertaining. Plus, it provides a good look at the fundamentals and philosophy of successful, clear ad writing.

    1 out of 1 people found this review helpful.

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  • Posted January 28, 2011

    more from this reviewer

    Knowing bio of the ad titan David Ogilvy and the compelling history of Knowing bio of the ad titan David Ogilvy and the compelling history of advertising in his era

    Author and adman Kenneth Roman worked for and with David Ogilvy for a quarter century at Ogilvy's groundbreaking ad agency Ogilvy & Mather. Thus, Roman is uniquely placed to understand Ogilvy in the context of his time and achievements. He presents Ogilvy's life and work, and explains what both meant at the time and now. Despite some unevenness in Roman's writing style and information flow, Ogilvy emerges as a singular hero in this saga of eccentricity, perseverance and native genius. getAbstract recommends this fast, insightful book to those who write advertising, those who want to, and those interested in the history of advertising and popular culture.

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  • Posted November 9, 2009

    more from this reviewer

    Average, seems tired.

    While I rarely discard a book, this book didn't hold my interest enough to continue reading after finish about 70% of the book. I have a feeling that there are probably better written, more interesting accounts of David Ogilvy's life out there. Until I browse around for a better advertising-mogul bio, I'll get my fix from (fictional) Mad Men episodes on AMC.

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  • Posted September 25, 2009

    more from this reviewer

    I Also Recommend:

    The Ad Book with No Headline

    Unfortunately, this book fell short of my expectations. It does not read well as far as being engaging and drawing the reader into its pages. Given the author's experience and background this was rather a surprise. I had anticipated that someone that had worked with Ogilvy would have had closer insights and more in-depth direct contextual reference down to going through specific scenarios as if Ogilvy himself had written the pages. Also, there were various instances where the author retreated back on his time-line in telling the story repeating facts or instances.

    The most riveting portion came during the moments where the author was directly involved in the events occurring which was the buy-out of the firm by WPP. But this portion proved short-lived and in reality had no connection to Ogilvy given that, based on this book, had little to any say at that juncture in the Company he had founded.

    Alas, I had hoped this would be as close as one could get to an auto-biography for David Ogilvy but in reality this fell well short.

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  • Anonymous

    Posted December 4, 2010

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  • Anonymous

    Posted August 23, 2010

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  • Anonymous

    Posted May 24, 2011

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