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Posted June 5, 2006
Thought-provoking study about spurring change by telling stories
Stephen Denning has written a carefully reasoned, thought-provoking study of the use of storytelling as a powerful tool for leadership and innovation. He challenges traditional business approaches to management and persuasion, such as relying on analytic thinking, and facts and figures to convince an audience. Instead, Denning says, you can use well-scripted, well-constructed stories to achieve all your leadership goals, both inside and outside of your company. He carefully explains how to tell purposeful stories, and he even provides useful templates at the end of each chapter. The book is much too in-depth to be a handy 'how to' manual in fact, it is more of an enjoyable intellectual exercise because Denning weaves practical instruction within pages of theory. We recommend this book to leaders who want to extend their persuasive powers by learning to tell purposeful, impassioned stories.
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Posted May 28, 2009
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