Customer Reviews for

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Average Rating 4
( 17 )
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5 Star

(11)

4 Star

(2)

3 Star

(1)

2 Star

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1 Star

(1)

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Most Helpful Favorable Review

3 out of 3 people found this review helpful.

Awesome MUST read for businesses thinking about jumping into social media

This book is an incredible resource for my company, and really helped me, as a CEO, create action items for exactly what to do next to get started in social media. I also don't love business books, and found this to be an easy to read guide for how to succeed in social....
This book is an incredible resource for my company, and really helped me, as a CEO, create action items for exactly what to do next to get started in social media. I also don't love business books, and found this to be an easy to read guide for how to succeed in social.

posted by 8702313 on June 20, 2011

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Most Helpful Critical Review

3 out of 5 people found this review helpful.

Not very likable

The blurb on the back of Dave Kerpen's "Likeable Social Media," advises that in order to be successful with word-of-mouth marketing on the web, you need to listen, deliver value, excitement and surprise, and most important engage your customers to get them to spread the...
The blurb on the back of Dave Kerpen's "Likeable Social Media," advises that in order to be successful with word-of-mouth marketing on the web, you need to listen, deliver value, excitement and surprise, and most important engage your customers to get them to spread the word.

I'm not convinced it was worth spending $20 and the time it takes to read 223 pages to buy the book and find out how he expands on that advice. What I found most unsettling was his failure to take his own his advice in chapter 9 to "Be Honest and Transparent."

The strength of Kerpen's book is his use of illustrative examples. For each topic, he offers relevant examples of companies, institutions and individuals who either successfully or unsuccessfully used social media to further their goals. I found the majority of the examples relevant, informative and 'the lessons learned' applicable.

The book is set-up in an easy-to-read format, which allows the reader to jump to different subject areas, but still experience a consistent format of example, advice, example and action items.

According to Kerpen, a friend's recommendation is more powerful than any advertisement - with which I would agree. But I'm very skeptical of the premise of engineering likeability, and still maintaining trust and transparency. Kerpen didn't convince me, either in his book or by his example.

I choose this book, after cursorily scanning recommended titles, because of its high review ratings - except I never read the reviews. After I read the book and went back to the online reviews, I notice there was a disturbing pattern.

On the Barnes and Noble site, "Likeable Social Media" got an average rating of 4.5 out of 5 stars. Six of the nine "most helpful" reviews were all posted on the same date - June 20, 2011 - and most reference their professional relationship to the author (many of the reviewers appear to be subordinates.) While the reviewers "disclosed" their association, their 5-star ratings and glowing reports felt manipulative, designed only to skewed the overall rating score. I have to agree with the posting by "anonymous" on October 30, 2011: " Reviews written by co-workers is fraud. If this is the social media strategy of the author then it's not worth a dime!"

posted by BostonOpus on November 3, 2011

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  • Anonymous

    Posted November 7, 2011

    No text was provided for this review.

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