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Posted December 12, 2010
This is an exceptional book, discussing the attributes of companies that are successful and long-lived. It is more readable and accessible than "Built To Last" but never received the mainstream acclaim it deserved. DeGeus writes from the perspective of big business, as a retired VP level administrator in Royal Dutch Shell. His observations are applicable not just to big business but global, from small business, to non-profits, to academia. This is a "must read" for anyone wanting to get an informed perspective on business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.