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Look at More: A Proven Approach to Innovation, Growth, and Change

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  • Posted April 9, 2013

    Look at More by Andy Stefanovich details a framework for unleash

    Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ’5Ms’ of innovation:

    - Mood: attitudes, feelings, and emotions creating the context for creativity and innovation
    - Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently
    - Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors
    - Measurement: qualitative and quantitative assessments providing employees with direction and feedback
    - Momentum: active reinforcement of the creative behaviors supporting innovation

    I like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization’s innovative creativity. Additionally, I appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations.

    Besides driving innovation, I believe organization implementing Andy’s methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line.

    Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read.

    All the Best,
    Nathan Ives
    StrategyDriven Principal

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  • Posted August 5, 2011

    more from this reviewer

    Fascinating guidebook on how companies can become more innovative

    This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the "chief curator and provocateur" at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building's custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant - in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.

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