Customer Reviews for

Looking Good in Print

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  • Anonymous

    Posted September 4, 2006


    Are you discovering the challenges of desktop publishing? If you are, then this book is for you! Author Roger C Parker, has done an outstanding job of writing the sixth edition of a book that has been in print for 16 years, which is for those who want to make the most of their publishing investment. Parker, begins by exploring the organizational tools you¿ll use in creating your published projects. Then, the author discusses in some detail the rules you must follow when selecting and arranging type. Next, the author explores the graphic page elements that are used in conjunction with type, to highlight and enhance the printed word. The author then shows you how to choose graphic elements and position them on the page for maximum effect. He continues by focusing on the techniques of designing a range of documents from newsletters to business communications to coupons. Then, the author discusses planning and design techniques that are important for any larger project. He then lists and illustrates the most common errors that sabotage otherwise effective designs. Finally, the author takes a look at some sample documents that are riddled with errors, while others are teetering on the brink of success and, shows you how they can be improved, through the application of basic design concepts and a smattering of common sense. This most excellent book has grown over the years to become the ¿Bible¿ for many students and publishers. More importantly, the best part of this book is that it will encourage you to learn while practicing your craft.

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