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Posted June 1, 2009
Good introduction to marketing
This book seems to cover all of the basic marketing concepts, though the layout of the material and visual aids can be a little distracting. The companion website is FABULOUS. Lots of extra content - chapter summaries, quizzes, etc. I highly recommend using the website.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 19, 2010
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