Customer Reviews for

Made to Stick: Why Some Ideas Survive and Others Die

Average Rating 4
( 98 )
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Sort by: Showing 21 – 40 of 98 Customer Reviews
Page 2 of 5
  • Posted December 16, 2010

    Fascinating read. Highly recommended

    Great book. The SUCCESs methodology is spot on. It becomes clear why most think you have to tell someone five times for them to remember. Make it 10! The problem is the way we are tyring to communicate it. This books makes it clear. Very clear how to make ideas stick and create effective communications.

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  • Posted September 21, 2009

    I Also Recommend:

    Sticks with me

    A guidebook for creative communications. It was an easy read full of helpful examples.

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  • Posted June 9, 2009

    more from this reviewer

    A treat

    I have learned much from this fun and information and well thought out book. A interesting read for anyone and an enlightening read for those interested in how some concepts flop and others soar.

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  • Posted May 9, 2009

    more from this reviewer

    THINK OUTSIDE THE BOX

    While this book had a lot of examples that involved management in a business environment, there were also plenty of examples that were taken from an academic setting and basically any other place you could think of where someone in a position of leadership needs to get things done. The main idea of the book is that we need to keep our minds open and be able to "think out of the box" by trying things that may seem to contradict common sense. This book is for anyone who is curious as to why some ideas become successful and others do not and tends to have a lot of ideas that can be put to use specifically in a business environment.

    There were quite a few things I liked about this book. The clinics provided a different way to help the concepts sink in and the fact that there were cross-references was also helpful, but what I think really made this book stand out from the rest was the outline which is sort of like a "Cliffs Notes" version of the whole book; it's easier to find something later on if you want to use it as a reference book.

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  • Anonymous

    Posted February 9, 2009

    Stuck on Made to Stick

    The brothers have done a real service bringing together their ideas and explaining the place of stretch-thinking in the marketplace of ideas, products, and services. This book is a worthy read for anyone who has to sell others on what one has created. Huzzahs to the Brothers Heath!

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Sort by: Showing 21 – 40 of 98 Customer Reviews
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