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Posted June 24, 2011
A Good Place to Start
Professional photographer Erin Manning, host of the DIY Network program The Whole Picture, shares her expertise to help digital photographers turn their hobby into a business. The book covers topics such as how to identify and act upon opportunities, creating a business plan, managing the business, and many tips on how to improve one's photography.
I especially appreciated the first chapter entitled Personal Discovery, which helps the reader evaluate personal interests, discover one's niche, and gives suggestions for improving one's expertise through classes and photo groups. Other chapters cover the topics of equipment, specific types of photography such as portraits, sports, weddings, food and product photography, and travel; business and marketing information, and tips for enhancing photos using photo software. The chapter on marketing gives tips for how to research a market, develop a brand, and market effectively. There is good basic information on developing a business plan, how to copyright one's work, and setting prices.
While this book doesn't cover every detail one needs to know about starting and running a business, it is a good place to start for the basics and what one needs to consider as it pertains to photography. I think anyone who enjoys digital photography as a hobby and has considered turning it into something profitable will benefit from the information and the author's personal experiences as a photographer and businesswoman.
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Posted September 30, 2011
A Great Manual for the Aspiring Photographer
I thought this book was very precise and to the point for the aspiring amateur that wants to finally turn a hobby into a business. Easy to read with some great ideas. You won't be disappointed.
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