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Posted April 23, 2004
Excellent for the Pragmatic Novice
Being new to marketing, it comes as no surprise to users of the 'Dummies' Series that I would turned to it, but not initially. I skimmed through it for about a half hour at B&N and along with other books and found it to be what I need as a novice . From this book you gain the concepts without the theories. A very practical book I recommend for any novice or small business owner who has limited resources for other solutions (i.e. hiring a marketing company or marketing director).Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.