Customer Reviews for

Marketing Management

Average Rating 3
( 9 )
Rating Distribution

5 Star

(2)

4 Star

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3 Star

(2)

2 Star

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1 Star

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Sort by: Showing all of 6 Customer Reviews
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  • Anonymous

    Posted March 26, 2013

    Great text. Extremely useful for any type of marketing. A beginn

    Great text. Extremely useful for any type of marketing. A beginner will benefit from well explained concepts and it is an excellent review for experts.

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  • Anonymous

    Posted August 28, 2005

    Just the bible of Modern Marketing

    I was given this textbook as a gift, and I found this textbook to have all the answers I need in my position. Kotler gives every area of marketing its due to great detail. I always look at this textbook at least once to twice a week. I work at a Fortune 100 consumer product company and this book is my bible in any area I need an answer or idea.

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  • Anonymous

    Posted February 11, 2001

    this is for undergrads

    Not a very useful compamy profiles too much lecture not enough real life application.

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  • Anonymous

    Posted February 8, 2001

    Beware of Kotler's 'Definitions'

    This is a great book on contemporary marketing management. Kotler covers all of today's topics in depth with great examples, detail, and insight. The only problwm is that Kotler often uses his position as the pre-eminent marketing text writer to create some of his own definitions. His ideas are sound, but he puts his own perspective into many of his seemingly generic and well-acepted explanations and definitions. I would highly recommend this for advanced marketing or marketing management courses (undergrad or MBA).

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  • Anonymous

    Posted December 4, 2012

    No text was provided for this review.

  • Anonymous

    Posted January 11, 2014

    No text was provided for this review.

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