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Posted December 15, 2010
Some phrases come to mind immediately when I think about this book - "Nuts & Bolts," and "Common Sense." Seeking to be more well-rounded reading a book on marketing seemed to make sense. This books cuts through all the marketing theory and gets down to real-world concepts and techniques to which you can relate. Not only does it save time it is easier to absorb, and use. That applies to all of us because aren't we all marketers? Written in a light and humorous style , with plenty of anecdotes, Spoelstra does a great job of getting you jazzed up to focus on probably the most important business discipline of them all.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.