Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Intelligent guide to effective search engine optimization

The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer's door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO "experts" recommend using "link farms," "spammy keywords" and verbose "nonsense" websites. These charlatans represent the dark side of the legitimate search strategy consulting offered by proven authorities like Vanessa Fox. A former Google executive, Fox explains how your company can create and implement an intelligent "search acquisition strategy." The right approach calls for purposeful development of online content. You want searchers to click through to your website and find it relevant, so they buy your merchandise. getAbstract recommends Fox's book as a pivotal SEO guide for marketing managers, website content developers and online sales professionals.

Do You Want To Know the TRUTH?

Buy the book before your competition finds it! Ms. Fox lays out a strategic plan full of detailed, action steps that will help any business grasp, understand and develop a strategy for organic search engine placement.

This is not a conceptual book. Instead, the reader is given a logical explanation that answers the questions of who, what, when, where and the all important why.

If you want to improve your sales on-line, this book provides you with a simple, well thought out game plan. There are some technical terms that you will need to understand and of course, some of the tools she uses, has a significant learning curve, but the end result is a fool proof way of increasing your sales.

Now, lastly, I wouldn't encourage you to buy this book just for the sake of having another reference manual. Instead, take the book, open it up and read it. If you are like me, you will find it's a quick read that almost immediately grabs your attention and makes you want to read it from start to finish.

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