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Posted August 6, 2000
E-mail with permission, do not spam your audience!
Marketing With E-Mail is a quick reading that broadens your horizon by giving you a concise, to the point overview of the different tools available to market a company and its products/ services through e-mail. Permission marketing is the mantra of Marketing With E-Mail and her author, Shannon Kinnard. E-mail marketing, though important, is not a stand-alone communication channel. By offering your prospects and customers multiple response paths, you increase the probability that they will respond to your product offering. In addition, both Marketing With E-Mail and the companion web site refer to many resources that you can explore to get additional insights into that new field of marketing. Shannon Kinnard, however, does not cover the economics of e-mail marketing thoroughly. Case studies are not usually backed up by any in-depth financial analysis that should definitely convince you that investing in e-mail marketing provides a sensible return on investment and positively influences customer lifetime value. Hopefully, Shannon Kinnard will further share her (financial) expertise with you in the second edition of Marketing With E-Mail that will be released soon.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 19, 2000
Marketing With E-mail is a Winner
Marketing with E-mail is a great guide on how to use e-mail to market your prodcut and/or service on the Web. It discussed various options such as newsletters, newsgroups, opt-in e-mail services, etc. Excellent step-by-step guide on how to use e-mail to enhance your business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.