- Shopping Bag ( 0 items )
Posted December 7, 2002
Thorough Account of American Entrepreneurship
H.W. Brands¿ Masters of Enterprise provides an informative and comprehensive look America¿s 25 most revolutionary businesspersons. Brands provides thorough, factual accounts of these figures¿ business triumphs and tribulations. He shows in detail what business moves were made and what gambles were taken on the past and present figures¿ road to fortune and fame. Brands is good at showing how the moves of one business tycoon affected those of his or her contemporaries, for example, how Henry Ford¿s business strategy influenced the decisions Alfred P. Sloan made at GM. The best moments of the book occur when Brands manages to capture a slice of the entrepreneurs¿ personalities. Details like Cornelius Vanderbilt¿s scathing one-liner to swindling partners or anecdotes about the young Andrew Carnegie add flavor to the book. Unfortunately, these pieces of personality come more infrequently than one would desire. Sometimes Brands language is too technical for the average reader, causing one¿s attention to wander. Overall, Brands book is a thoroughly researched, although sometimes bland, history of American business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.