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Maximum Influence: The 12 Universal Laws of Power Persuasion

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  • Anonymous

    Posted April 24, 2008

    Practical and Easy to Follow

    Kurt Mortensen breaks down the steps to true influence. In his book are practical examples and step-by-step ways to Persuade without your audience whether one or one hundred feeling coerced. I was made a believer when my teenagers started doing what I asked of them, sometimes even before I asked....

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 22, 2005

    Highly Recommended !

    When a book on persuasion leaves you uncomfortable over how easy it is to manipulate people, it has probably done a good job. Author Kurt W. Mortensen, who warns that persuasion, like other tools, can be used for good or evil, will probably raise your hackles as he takes you deeper into the world of manipulation. His advice on how to become a 'Master Persuader' is convincing. Reading this volume may tell you how to win the persuasion game, but, by itself, it will not equip you to do so any more than a roadmap will transport drivers to their destinations. Luckily for buyers and voters everywhere, it takes years of experience to learn how and when to apply the lessons taught in this book. That said, within these pages the craft of craftiness is laid plain for all to read. Machiavelli move over ¿ Mortensen wants to teach you some new persuasive techniques. We recommend this book to those whose livelihoods depend on altering hearts and minds.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 15, 2009

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  • Anonymous

    Posted May 8, 2009

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