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Me 2.0: Build a Powerful Brand to Achieve Career Success

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Sort by: Showing all of 6 Customer Reviews
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  • Posted January 3, 2011

    more from this reviewer

    Useful Gen-Y guide to creating a personal brand online

    Dan Schawbel's book teaches college students and those who are new to the world of work how to build and promote their personal brands so they can approach the job market with confidence instead of fear. While the book targets Gen Y, other age groups can benefit from Schawbel's detailed advice on building a personal brand by using various online tools. A personal brand not only helps you get hired - even for a first job - and move up the ladder, it also leads to opportunities and advancement. Even though people often regard a "me, me, me" attitude and self-promotion as negative, Schawbel assures you that it makes sense to focus on yourself as you build your brand. After all, you are the best person to advertise your abilities and expertise. getAbstract finds that this book provides in-depth instructions for developing your personal reputation and brand without making you feel like an egotistical self-promotion machine.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 20, 2010

    Typical self-help book

    The three most important ways to do this.
    The four most important ways to do that.
    The five most important ways to do this other thing.
    The six most important things to know in order to do whatever....
    Bla Bla Bla Bla.
    Forget it.
    It is the usual B.S.

    0 out of 1 people found this review helpful.

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  • Posted September 19, 2009

    more from this reviewer

    Looking to survive and thrive in today's marketplace? Read and apply this book.

    If you are looking for a job, trying to get ahead at work or representing your own small business you MUST brand yourself. Want to know how? Read this book now.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 1, 2009

    No text was provided for this review.

  • Anonymous

    Posted September 4, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 7, 2010

    No text was provided for this review.

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